We are a few days away from the launch of "Apple" product that may decide its future .

For many years there have been rumors about "mixed reality" glasses, mixed reality [creating a new reality by merging virtual and augmented reality], and Apple, for example, has been developing them for almost a decade and the time has come. The Worldwide Developers Conference Conference (WODC 23) is taking place today, Monday (June 5/)) during a presentation in front of a live audience.

 

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Edited  by |ANNA sam

 

Technology  section -  CJ journalist

 

World – June,5,2023  

 

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However, these glasses will enter a market plagued by a series of both technical and related issues.

Even the largest company in the world will have to work hard to convince the public that this innovation is different from the unattractive and useless device that was put before them in the name of the future.

Here are 7 major problems that "Apple" Glasses will face when they are released to the world, as well as the ways through which developers hope to overcome them.

 

Motion sickness and eye problems

For many people, a VR headset is literally disgusting: some of them, including the author of this article, could not wear the device for a long time for fear of feeling nauseous. This is the beginning of a set of optical problems and usability issues that have plagued existing glasses.

Motion sickness problems are a virtual technological failure: glasses can't keep up with the speed of your head, which means there's a disconnect between what you're feeling and what you're seeing. Perhaps this problem has been solved in the "Apple" Glasses, especially if the claims about its screens, realistic displays and its enormous power are true.

Other problems with visual issues are more practical. For example, there is no easy way to wear eyeglasses when using virtual or augmented reality glasses, which means that people who need them may struggle to use them.

"Apple has focused heavily and publicly on accessibility and ease of use throughout its history and it would be surprising if it abandoned this commitment in the new glasses. But it is still unclear how many problems are inevitable or whether they have found a technical way to solve that issue.

Beyond these rather minor problems, a broader issue related to realism arises: until the watch, the developers of glasses managed to make their displays as bright, pure or responsive as real life, but they did not manage to bring all these qualities together at once and it was often impossible. Ver realude.

 

Price:

All rumors indicate that the new glasses from " Apple "will be very expensive, as their price will reportedly reach 3000 dollars, which is more expensive than most other types of traditional glasses, and it is likely that many will not be able to buy them even the most committed fans of the"Apple" brand. In this context, early analysis showed that this must be the case given that the advanced components that were allegedly involved in its manufacture and necessary to provide an exceptional experience are very expensive and difficult for "Apple" to obtain.

Of course, the majority of products offered by "Apple" are more expensive than those offered by its competitors. But they are usually not so expensive, all other "Apple" products have relatively cheaper copies, even if you can spend more than 3000 dollars to get a Mac computer, for example.

Similarly, the prices of "Apple" have always been justified due to the quality of its products. Thus, the actual test will be related to the question whether in total they are much better and cheaper alternatives such as the glasses "meta Quest 3" meta Quest 3, which was launched a few days ago and came on the day of the launch announced by "Apple" at a modest price of 499 dollars.

All this may become irrelevant when "Apple" announces the details of the new glasses. When Apple unveiled the iPad in 2010, rumors spread that its cost would reach 999 dollars, something that Steve Jobs himself pointed out during the main presentation and mocked the "jihadis" who speculated about the price. He said at the time that he was "excited" to announce that the price of the iPad would reach 499 dollars and supported his presentation with a video showing the actual price smashing the price that had been speculated.

With all the sarcasm that Jobs made, the rumors were of course useful, the amount of 499 dollars is a lot of money but it is still much less than 999 dollars. Perhaps "Apple" did the same this time by allowing the rumors associated with the price of 3000 dollars to spread so that later it could refute them and make the glasses look relatively cheaper.

But "Apple" may also put up the exorbitant price in an actual and adapted to its product. According to some reports, the company sees the glasses as an initial offering that will inevitably be sold in smaller quantities than the company's other products, and perhaps there will be less emphasis on selling a large number of glasses in exchange for preparing them to be a more ready-made product for a wider number of consumers. It is said that it will first target developers and some wealthy people, and in both cases the price will not cause a fundamental problem.

 

The weirdness factor

Glasses may be synonymous with a lot of things, but they are not synonymous with beauty or attractiveness. The majority of examples so far look striking from the outside but have not yet reached the peak of general or popular culture. If "Apple" wants glasses to be a popular popular product, it will have to highlight at least some of that reputation.

Apple has already done this with the "Apple Watch" Apple Watch, which was ridiculed before its launch, but gradually became more acceptable and Duqu was not more popular and came where the elegance. It did this in two main ways: by emphasizing the "individual" nature of the watch through a range of accessories as well as attracting celebrities and fashion influencers from the very beginning. (The majority of that design and promotion effort was led by Jony Ive, who has since left the company).

It is likely that "Apple" will adopt the same approach with the new glasses. Don't expect it to look like a computer on the face or at least very similar to it. Perhaps the glasses will borrow a lot from those wearable devices that Apple is making, which focused mainly on luxury soft materials that aim to make them look like the kind of devices that ordinary people will be happy to have in their lives.

But unlike the Watch, Apple may not have to work very hard to make people want to live with those products". Air """ AirPods Max max. But it has spread strongly among young people and gives a familiar push to "TikTok". Apple may choose to approach the "strangeness of nature" of glasses in the same way.

 

Concerns related to viewing time

"Apple" glasses come at an unusual time for personal computing devices, as a large number of people do not like them or, conversely, love them very much. There is a growing awareness that spending too much time on devices can be bad for us and a campaign is spreading even in Silicon Valley to spend more time off our phones and away from them.

The company has faced up to it in its other devices, with features including [setting] "watch time" that allows people to limit the time they take to browse daily. This is made easy by the fact that unlike the competitor in the meta-virtual reality technology, Apple does not really need people to stay engaged with their devices constantly and for a long time as long as they buy them in the first place.

But this context can make it difficult for people not only to spend a lot of time in virtual worlds, but even to hang the device that shows them these worlds directly on their face and in front of their eyes. At a time when interest in the real world is growing, a new digital world may not be attractive or tempting for people.

Over the years of developing these features on the devices "iPhone" and"iPad", Apple preferred augmented reality over virtual reality, but represented its interest in putting virtual objects in the real world and not putting real people in virtual worlds. The company may choose to use this aspect as a distinctive feature with the introduction of features in the "Maps application" Maps that may help you explore the real world instead of and may take you out of it, for example.

 

Gaming features

There is no doubt that "Apple" would like to receive its glasses widely used in the professional and social frameworks. In this context, rumors have spread that Apple is developing augmented reality versions of its existing applications such as "FaceTime" face-to-face and"messaging" messages.

But at the moment, such glasses are mainly used for games. It is no coincidence that the most famous virtual reality glasses were made and Sony has accepted Sony for the PlayStation device and even "meta" - which is a social media platform company - relies heavily on games in its marketing operations.

"Apple" has an Incomplete History in this kind of serious games. While the iPhone and its Apple Store are a huge market for casual games and children's games, larger Mac-style screen platforms such as the Mac have failed to attract larger games. Few games have been released for the "Mac" compared to other computers or consoles, and many of these releases are sub-versions of games released on other platforms.

 

It seems that "Apple" is addressing this in its glasses. Sky " sky "No Man's sky sky""".

But "Apple" sought to address the criticism that the prominent games, especially that these games formed an essential part of its previous offerings. The real question is whether these big games will encourage developers to bring their famous games to the "Apple" virtual reality platform or whether that platform will suffer a similar fate as happened to the "Mac"and " iPad".

 

The hype that accompanies artificial intelligence

One of the most notable challenges faced by the new glasses is that they are not equipped with artificial intelligence. Artificial intelligence is the most prominent technological invention at the moment, which is ahead of other innovations and is what people are talking about the most at the moment.

There is no doubt that "Apple" has a tremendous power to change this trend, and it is not a question of whether the world will ignore a new release about the largest company in the world because people are more interested in news related to artificial intelligence. But this means that the company will struggle to achieve sales without using the hype surrounding the world of artificial intelligence and its popularity.

 

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