It seems that the coronation of Argentine Lionel Messi for the 2022 World Cup title was not the end scene for the player with seven golden balls, but it is a new beginning for him in launching into the world of Finance and business through his brand, which currently amounts to 65 million dollars.

The American platform "sporteco" revealed the new goal of the star of the Argentine national team, which is to move towards the pricing of the public offering of his brand specialized in clothing, taking advantage of the glow and the historical turnout of his fans around the world after winning the World Cup for the first time.

The alleged pricing process to be conducted in the coming days will raise demand on the "Wall Street" Stock Exchange, which is the main goal of Macy's during the coming period.

The company "Boustead Securities", an American brokerage company, is behind this trend, as in 2021 it succeeded in bringing e-sports technologies to the IPO and is expected to achieve the same success with "Messi".

The brand of football legend Lionel Messi depends on sportswear and "casual" clothing, as it is produced by "MGO Global", which seeks to price 1.5 million shares at a price of 5 dollars apiece and join the Nasdaq stock market this week.

The choice of the Argentine star Lionel Messi fell on the company "MGO", which is managed by "Jenny Hilfiger", the younger sister of "Tony Hilfiger", the owner of the famous brand around the world, where total Jenny was founded in 2018.

The production line of the Macy's brand is the only active production line within the company, which is seeking other contracts with celebrities of sports, art and others to produce their own lines in clothing.

But the producing company cannot approach the shoe production line for Messi because of his exclusive contract with the German company Adidas, and the company also cannot produce "pajamas", "bath linen","backpacks" and anything related to children under 13 years old according to the agreement.

Messi does not contribute directly to the business but receives 12 percent of the sales of his own brand with a guarantee of at least 4 million euros for three years according to the global license agreement, which expires in December 2024.

The company producing Messi's clothing line has not yet announced its intention to extend the contract as expected after his World Cup title.

Despite the huge popularity of Messi, the American report revealed that the Messi brand lost 2.1 million dollars from January 2022 to September of the same year, as the company "MGO" sold products from the Messi brand worth up to 33 million dollars for that period.

The company's sales operations in the Messi product line rely on advertising via social media, taking advantage of the large and continuous momentum around the Argentine national team captain and its current symbol on the internet.