US Presidential Adviser Ivanka Trump has supported Goya Foods, the largest US food company, which has become the target of a major boycott campaign on social media.
Ivanka, daughter of President Donald Trump, posted on her Twitter page on Tuesday a picture of a bean black bean produced by "Goya Foods", commenting in English and Spanish: "If it is Goya, it must be good."
But Ivanka's comment could violate government ethics rules, which prohibit the use of public office to support corporate business products, or boost personal business gains.
White House counselor Killian Conway was criticized in 2017 after she seemed to violate similar federal ethics rules when she said on television that Americans should "go and buy Ivanka exhibits."
The White House did not take any disciplinary action against Conway, even after calls from the Ethics Control Authority.
In an interview with Fox News last week, Conway criticized the controversy about "Goya Foods". "It is a shame that people make everything so politicized, including food," she said.
Several tags such as #Goyaway and # BoycottGoya appeared on Twitter after Robert Onano, chief executive of New Jersey-based Goya Foods, with Trump at the White House on Thursday, to sign an executive order to create an advisory committee.