Research conducted by a strategic consulting company revealed that Apple smart watches outperformed all Swiss watches combined, in terms of the pieces that were sold during the past year.
The company "Strategi Analytics" announced that Apple sold 32 million watches for the "Apple Watch" type during the past year, while Swiss watch companies sold 21 million pieces during the same year, according to the site "CNN".
Analysts are divided over whether this superiority will "extinction" the Swiss watch industry, with some saying the end is near, while others suggest that certified mechanical watches in Switzerland are still generating more revenue than Apple watches, even if they sell less.
The new report pointed out that Apple watches, which can track levels of fitness and link mobile applications, attract young generations, while Swiss watches are more popular among older people.
Technology analyst Carolina Milanese said that Apple watches have focused on technology, health and a modern look, while Swiss watches are marketed as a luxury brand.
Since the price of Swiss watches equals twice the number of Apple watches, as a general average, where the average hourly price of a Swiss watch is a thousand dollars, while the price of an Apple watch reaches 500 dollars, the profits of Swiss watches combined surpassed Apple last year.
But on the other hand, users are replacing Apple watches more, due to updates to the shape and technology, which may raise Apple's future sales beyond the Swiss watches.
Source Sky News