Newcastle United has announced plans to update its iconic club crest, citing the need for a modern design that can effectively represent the team in the digital age. The decision has sparked mixed reactions from fans, with some expressing concerns over the potential loss of the club’s heritage.
Badge Redesign Plans Faces Criticism Over their club crest ‘s change for the first time in 37 years, with the redesigned badge making its debut at the start of the 2026/27 season.
### Why the Change?
The club’s current crest, introduced in 1988, features an intricate design that doesn’t translate well to digital platforms. According to Newcastle United, the badge often appears unclear or distorted on merchandise and online. To address this issue, the club is consulting with fans to refine and revive the crest, ensuring it remains a symbol of pride for the team .
### Fan Consultation Process
Newcastle United is involving season ticket holders and members in the decision-making process through:
– *Surveys*: Fans can share their views on the crest’s elements and history through an independently run survey conducted by Savanta.
– *Fan Advisory Board*: The board has recommended a “Refine & Revive” approach, suggesting minimal updates to the current crest.
– *Crest Workshop*: A workshop will be held on May 14 to gather further feedback from supporters.
While the exact design options are yet to be revealed, fans are concerned about potential changes to the iconic crest. Some possible approaches include:
– *Minimal Updates*: Refining the current design to improve its digital compatibility while maintaining its core elements.
– *Evolutionary Changes*: Updating the crest to better represent the club’s growth and modern identity.
The fan consultation process will continue until May 16, with a second stage of consultation to follow. The club aims to involve the wider fan base in the decision-making process, ensuring the new crest reflects the team’s history and values.
